Hello once again,
In today's industry there are some agency's that are distinguishing themselves from the pack. That's exactly what Wieden + Kennedy is doing, creating fresh spots that are engaging and edgy some examples include Nike, Coca Cola, EA Games, Dodge, Levis and Target to name a few. W+K has taken an established brand in Old Spice and re-birthed it. With the the acquisition of the talented Isaiah Mustafa playing the lead role.
This campaign has targeted a specific audience group to reconnect with the brand, And I for one feel that it's working. I find myself feeling a curiosity that I didn't have for the product before, and that's success measured. If a campaign can move a consumer to take action and become emotionally involved with the brand, then that is a successful campaign well strategically played out.
W+K campaign Smell like a man, man: http://www.wk.com/campaign/questions
W+K is known for taken chances where other agencies won't and for being fearless with it's approach, Dan Wieden and David Kennedy are doing something right with their shop, based out of Portland OR. What's also so fascinating with this shop is that W+K is not part of a big global network, they are independently owned. I whole heartily agree with their philosophy of embracing failure in order to learn and grown within your respective career paths. And it seems that this philosophy is working to the T. I really look up to this shop for it's work, creativity and culture.
And look forward to one day walking through there door to embracing failure and welcoming optimism.
In today's industry there are some agency's that are distinguishing themselves from the pack. That's exactly what Wieden + Kennedy is doing, creating fresh spots that are engaging and edgy some examples include Nike, Coca Cola, EA Games, Dodge, Levis and Target to name a few. W+K has taken an established brand in Old Spice and re-birthed it. With the the acquisition of the talented Isaiah Mustafa playing the lead role.
This campaign has targeted a specific audience group to reconnect with the brand, And I for one feel that it's working. I find myself feeling a curiosity that I didn't have for the product before, and that's success measured. If a campaign can move a consumer to take action and become emotionally involved with the brand, then that is a successful campaign well strategically played out.
W+K campaign Smell like a man, man: http://www.wk.com/campaign/questions
W+K is known for taken chances where other agencies won't and for being fearless with it's approach, Dan Wieden and David Kennedy are doing something right with their shop, based out of Portland OR. What's also so fascinating with this shop is that W+K is not part of a big global network, they are independently owned. I whole heartily agree with their philosophy of embracing failure in order to learn and grown within your respective career paths. And it seems that this philosophy is working to the T. I really look up to this shop for it's work, creativity and culture.
And look forward to one day walking through there door to embracing failure and welcoming optimism.
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