Saturday, June 5, 2010

My introduction to the world of advertising.

Hello,

First let me start by thanking you in visiting my blog. I'm fairly new to this blogging stuff, so please bear with me as I am quite confident I will become better at this in due time. Well, onto what this blog will be about and my hopes for it. Oh one moment where are my manners. First and foremost allow me to introduce myself. I am born and raised in New York and have lived here all my life thus far; as you can imagine any child living in such a big diverse city as NY tends to give you an advantage in the game of life. Children living in environments such as these tend to learn at an accelerated rate, making you mature earlier in life. I've also done a good amount of traveling around Europe, Japan, Canada and the U.S. while touring in a heavy metal band, and we did quite well for ourselves I might add. Seeing all of these beautiful distant far off places and different cultures tend to make one grow up fast as well.

But getting back the topic I continue to live in this wonderful city that's so full of life! I grew up in the Bronx; an outer borough of NYC, went to school there (Alfred E. Smith H.S.) and studied architecture as a major; being that it's the closet subject to art offered there. After graduating I ended up working in one of the biggest ad shops (BBDO, NY) learnt some great things there and meet some amazing people along the way. At the time bbdo was in the hands of Phil Dusenbury, with him holding the reigns bbdo included clients such as Pepsi, Gillette and M&M's among a slue of other big name brands.

Once I left bbdo an opportunity presented itself in the form of Bozell Jacobs (now just called bozell) located in the flatiron district. That was another great shop in itself. Tom Bernardin was the CEO at the time; and bozell worked on such campaigns as First National Bank, Catholic Charities of Omaha and Verizon to name a few. Even though I was not a creative in the sense of the word when it comes to advertising in both shops; what I did walked away with was priceless! I learned among a great many things to, always meet your deadlines, stay vigilant, appreciate the values of working as a team and last but not least is to work hard and play hard!

Bozell merged with another organization and the New York office closed it's doors not so long after my leave. Since then I have been out of the ad world for quite some time, and made a great decision to pursue my BFA in advertising/media. That brings me to one of the main reasons for creating this blog; as I aspire to re-enter this glorious world of ours it only makes sense to stay on top of all the new happenings. So my first goal and promise to you is that I will do my best to reiterate all that is going on in this extremely fast paced and exciting profession from my point of view; while at the same time keeping it fresh, fun and informative.

Another goal would be to possibly inspire others who might be thinking of getting into a career in advertising, but just didn't take the leap forward. If one person is moved by what I have to say then I did my job. So with that said I hope you enjoy what I have to contribute. And by all means please feel free to leave comments, this blog is just as much yours as it is mine! Get comfortable grab some chips and stay for awhile, welcome to Shove it up your Ad!

Warm regards,

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