Deciphering Code.

For those of us looking to enter the industry (students) and fill our own niche are faced with certain decisions to be made. Study in this field will require that you to choose a discipline in which to study intensely, whether it's art direction, copywriting, account planning and the countless others that I will go more in depth in later entries. Another choice that has emerge out of today's industry is the choice to choose a more traditional role/agency or an interactive digital role.

Personally I'm more for the latter, I see our industry is already heading in that direction taking more of a technological approach. In that regard I wanted to touch upon one of the disciplines that is growing and becoming more in demand (developers). This can mean a multitude of things such as flash developers, information architects and coders (front end/back end development). Today's consumer is more sophisticated, tech savvy and harder to reach then yesterday's consumer, couple that with them having more choices in media. This translates to customers being more in control than brands, and herein lies the dilemma. Brands have to incorporate integrated media into their brand experience in order to grow.

In this day an age of Facebook, Foursquare, Twitter, Blogs, Vlogs and other social media. Brands are looking at digital agencies to help them deliver engaging content that is compelling. That's were one aspect of the mentioned disciplines comes into play. The web2.0 consist of websites no surprise there, but what most don't realize that all of these websites encompass coding to execute the development. Now coding is its own language in itself from HTML, XHTML, CSS to JQuery and too many others to mention, is what those websites are running on. Learning coding takes a great deal of time to learn especially when you start to get into high level code.

It would be a wise decision for students to study a more digital discipline than a traditional one which I believe is dying out slowly. Well actually I don't think it will die out completely as there will always be print (magazines), TV and radio and even those mediums are being remodeled to accommodate this new tech world. Learning programs like actionscript/motion graphics, BBEdit, Java, PHP, C++, SQL etc... Would benefit the user immensely, just something to think about if you’re looking to emerge in this industry and take it by storm.

Advertising Week 2010

Well I would like to start out by saying that I know I'm late on posting my thoughts on this years Advertising Week, which was held Sept27-Oct1.

I'm sure you can identify with being grotesquely busy, sometimes you have the best intentions of doing something and they can at times get recoiled to the back burner. So with that in mind let's get on with it.

Advertising Week 2010 was held at the infamous New York Times building in mid-town, the building has a superb architecture structure. The entire building is one big screen basically in which you can see out into the street but not in. Upon entering the doors every news station was there in addition to AOL, Bloomberg, Yahoo, Microsoft etc… All of the industries agencies were there such as Razorfish, DDB, Organic, BBDO, TBWA Chiat/Day, Big Spaceship, JWT and a whole slew of other.

Some others notable mentions are non ad agencies like Facebook, Louis Vuitton, YSL, Fast Company, Contagious, St. Regis Hotels, Google, The Huffington Post, Cirque Du Soleil, NBC Universal, Adobe, MediaBistro etc… In addition to schools/students attending from Academy of Art University, Miami Ad School, VCU BrandCenter, Portfolio School, Parsons, SVA and some others coming from as far away as Canada.

The seminars spoke on engaging consumers on a multitude of platforms such as traditional, digital, media networks, public relations, social networks and mobile. Plenty of free stuff handed out books, food and coffee; the last two were of major importance I must have my coffee or I won't feel right as though somethings missing in the day.

Upon entering I went in with the intention of soaking up as much knowledge as humanly possible. And at the end of each day my head was spinning. Tons of creative talent coupled with brilliant minds that are the movers and shakers of our industry. Information on our fragmented society and how we can reach this new customer that is desensitized. How agencies created out of the analog age would benefit, from breaking down these silos that cater to an analog age and create new silos that embrace an technological digital age. Additionally how we can cross collaborate with brands fusing traditional creative with an integrated technical aspect.

Next event was the Big Ad Gig, which took place high up in the sky of the New York Times building. Eight creatives fought tooth and nails to win one of the coveted five internships at the following participating agencies, Crispin Porter + Bogusky (Andrew Keller), Ogilvy (Tham Khai Meng), JWT (Ty Montague), TBWA/Chiat/Day (Jimmy Smith), The Ad Council (Priscilla Natkins) and Atmosphere Proximity (Andreas Combuchen). The lucky five presented work for the Ad Council to the previously mentioned names serving as judges for this competition, as well as a large audience. If that wasn't nerve wrecking enough advertising hopefuls had a limited time of 4 minutes to present. Talk about pressure beyond belief! In the end needles to say was five very happy individuals who have a bright future ahead of them.

Now to the juicy part I attended some pretty wicked parties. One was in a movie theater in mid-town somewhere around the 50's. It was for Night Of The Ad Eaters tons of people attended and boozed it up at an open bar, in addition to some good dance music, some half naked dancers and nude body painting. In-between the festivities were running ads from all over the world which never see the light of day (meaning they haven't been run on any media before).

As a student entering Ad Week it was full of fun and extremely informative. Not to mention an awesome student discount of about 20 dollars, as opposed to $90. All in all beautifully run, all seminars ran on time and I look forward to next years Ad Week.

To Create or discriminate that is the question?

Hi again,

I was watching some TV doing research LOL, and came across an ad campaign that made me start to think, is this clever advertising or discrimination? Let me explain, there's a running ad campaign for Planet Fitness. Before we go further I would like to comment that I'm not fond of PF, I've been a personal trainer for 9 years, and have been to multiple gyms all over. PF is not in my opinion a gym, it's a social club for people who have no interest in getting fit. But I digress because I can go on and on, but I will spare you the agony.

Planet Fitness is owned by PFIP, LLC and their model is "The judgement free zone", judgement free? Alright so what does judgement free really mean?

Judgement:

1. The act or process of judging; the formation of an opinion after consideration or deliberation.

Free:

1. Not imprisoned or enslaved; being at liberty.

This brand states that they do not judge people but their ongoing TV ad campaign screams the complete opposite. In each ad they have an avid bodybuilder conveyed as being a complete idiot. I realize that the general population most likely doesn't relate to bodybuilders, but to flat out make a mockery of them in my opinion is wrong. I know plenty of bodybuilders and I must say that a lot if not most know more about health, nutrition and human physiology than even some doctors. I don't think those are traits of a mentally challenged person.

In fact Planet Fitness goes out of their way to install "lunk alarms" within it's facilities. I know your thinking what's a lunk alarm? An alarm goes off if a person is lifting "too heavy" or grunting. Well excuse me if I would like to progress in my fitness program, heaven forbid if someone takes their workout seriously. I've heard stories of people being denied to enter, on the grounds if they look like a bodybuilder/dress like one.

I think PF needs to be reminded that bodybuilders are the ones who innovate in the fitness industry, not this biggest loser nonsense. Bodybuilders have been dieting and training far longer than your average Joe, just look at Jack Lalanne he's been in the industry since the 1930's and is just hitting his stride.

Mullen Advertising is the Boston based agency responsible for the recent campaign. I'm sure Mullen was only producing what their client (Planet Fitness) wanted, but at what cost? If the ad is tasteless what is that really saying about your agency? I think Mullen was presented with a pretty nice check and just decided to jump on it, sure this is a business and we all what to make capital, but not at the expense of the creative.

This brand preaches one thought but acts in another. I don't want to make too strong of a comparison but what's the difference between this and all the other backwards thinking looking back into the history books. They need to change their motto to "A judgement zone" instead.

Advertising's future being norished?

Hello fellow industry people,

Welcome to another installment of Shove It Up Your Ad. After speaking with one of my professors, I thought to take an inside look at a certain habit or attribute for lack of a better word, concerning the advertising industry which seems to be a trend at the present time.

What is to nourish? According to web definition: nourish - To promote or sustain growth. With that said when we look at the advertising industry are we contributing to growth? I've heard plenty of individuals speaking about the subject, and I've visited plenty of agencies websites that state "We are always looking for new talent" but I've come across something different.

There have been few occasion's that I know of in which an agency/organization has been reached out to and never garnered a response. This is not only an agency trend, but sponsoring organizations have fallen into this habit as well. Now I know that this is the norm in some cases, but what if I told you that the agency told the individual (job seeker) of it's interest acquiring them?

This employee hopeful reached out to this agency (Hint G) and yet again never received a call back?! Correct me if I am wrong but isn't the meaning behind nourishing future talent supposed to entail communication, encouragement and contact to continue industry growth? I understand things can get hectic and just maybe you've forgot to reach out to the initial contact, hey I'm guilty of it myself. But when an agency contact receives a phone call, and HR says "let me call you back in 5 min" which they never did, I can hardly see how that person is contributing to industry growth?

So what should be done to insure our industry doesn't dissipates? Agencies play a major role in that they should continue making the industry an exciting career choice, that people of talent will be more than eager to enter and not be put off by this non-communication. Now this is not to say that agencies owe anyone any favors, but there should be a common mutual respect on both ends.

Can't we all just communicate?

Digitizing? What is it and what does it mean in today's market?

Has traditional advertising become obsolete? Our industry is on the brink of major change, and we as advertisers are in for one hell of a ride. Today's ad agencies are faced with a new set of challenges that needs solving. We live in a digital age where technology and consumers are running the show in how advertising is communicated and consumed. Today's consumer is harder to reach than 40 years ago. The analog age was a time when pioneers such as Leo Burnett, Bill Bernbach and David Ogilvy paved the way for the industry to talk to consumers through Print, Radio and Television, and that age is quickly coming to an end, sort of.

The agency models created for that age no longer work as effectively as it once has. The Consumer market is extremely fragmented compared to back then, and we are going to have to find ways to reach them, while at the same time make brands relevant. These consumers are constantly bombarded with numerous ad campaigns to the point that they are becoming immune. So the industry now is faced with this dilemma, making great creative that is compelling, relevant and garners an emotional response which resonates to the consumer market. In an ever changing broad bandwidth landscape, that's moving at lightning speed, factor into that the consumers control. Ad agencies are no longer in the position to cater to clients in the same manner, now the primary objective is to integrate these brands into consumers lives.

That's were platforms come into play. Up until now the advertising industry had relied heavily on mass media campaigns. The problem with a campaign is that when introduced to the open public, consumer interest rises until it's run it's course. Once the campaign is pulled interest dissipates. So we are constantly riding this sort of roller-coaster wave. With a platform, behavior of the consumer market changes because brands now have an owned media. In which the consumer then uses and integrates it into there lives, keeping them engaged with a brand for a much longer duration of time. Campaigns will serve as use to create initial consumer interest for these platforms. This also means that clients and agencies can gage consumer trends, and determine if the acquired services pays out in terms of ROI.

Some traditional agencies are incorporating more digital advertising into their models. Such as Crispin Porter + Bogusky, Goodby Silverstein & Partners and Grey (G2). If other traditional agencies don't wake up soon and make such changes to their models, they will soon die out like Dinosaurs. Some major players in the industry have said that the agency landscape is going to change dramatically, these big agencies are most likely going to shrink down and will have to rebuild their silos.

Then we have agencies that are fully digital like Razorfish, R/GA, Organic and Night Agency just to name a few. These digital agencies are in a much better position than their larger counterparts. What's core to these digital agencies is technology and analytics, the very thing that is driving the advertising market. Digital agencies have in place silos that more effective for this new digital age. This equates that brands will be in a better place financially when seeking services from these agencies, because these agencies hold production houses within their housing. Not like traditional ad agencies that out source these services to third party production houses, all in all keeping the cost for brands on the lower end. Especially when we look at paid media.

My opinion is that digital agencies is truly the right way to go in this age of technology. The same way other things evolve like music, at one point music was distributed from vinyl to a track, cassette tape, Cd's now we have itunes. It's just the name of the game of evolution. Some agencies will die out while others will thrive. So strap in tight because when it's all said and done, we are going to look back in awe at how drastic things will change.

The proverbial creative brief.

Creative briefs can make or break a single campaign ad, or integrated ad campaign. The creative brief serves as a important tool for agencies. All advertising shops use creative briefs (and if not they should) when conceptualizing any campaign, whether it's print, out-door, social media, guerrilla or viral. Creative teams rely on the brief to give a clear and concise enough vision in which to communicate an idea. So with those things in place let's look at what makes an creative brief.

Most creative briefs start with a client and the Account Planner. The AP is the link between what a client wants to portray, and what the ad agency has planned to solve it's client's problem. The account planner will gather as much info in the client's brand, and determine what's the best solution in which to communicate it's brand message to the consumer market. This person will then compose a strategic creative brief to execute this goal.

An effective creative brief consist of these elements, Who, Why, What, Where, When. These questions will be answered with very specific answers. Who are we looking to reach with our campaign? Why are looking to reach these consumers? What are we offering to these consumers? And where and when would we reach out to consumers.

This enables the creative team to create concepts both visually and with copy. This is a big process that I will not go in-depth about now. But it's a very big process. But I digress. From this brief, all information will be condensed down to it's most simplistic element. Also the creative brief shouldn't be more than one page but on certain occasions you might end up with more, of concise strategy. Any brief that has more than one strategy will only cause confusion among the entire creation of the campaign, because it will lack targeting power.

Here are a few examples of effective creative briefs, from some of the best known shops

Crispin Porter + Bogusky (CP+B)

http://www.ygaward.com/pdf/2009CreativeBrief.pdf

Batten Barton Durstine Osborn (BBDO)

http://www.unc.edu/~cachi/j171-roudybush.pdf.pdf

Saatchi & Saatchi

http://dungtym.files.wordpress.com/2009/08/brief-mc-satchi-agency.pdf

There you have it my friend, the creative brief in all of it's splendor. Now go and create an inspiring, powerful and thought provoking creative brief. Until next time.

Wieden + Kennedy New Old Spice Spot

Hello once again,

In today's industry there are some agency's that are distinguishing themselves from the pack. That's exactly what Wieden + Kennedy is doing, creating fresh spots that are engaging and edgy some examples include Nike, Coca Cola, EA Games, Dodge, Levis and Target to name a few. W+K has taken an established brand in Old Spice and re-birthed it. With the the acquisition of the talented Isaiah Mustafa playing the lead role.

This campaign has targeted a specific audience group to reconnect with the brand, And I for one feel that it's working. I find myself feeling a curiosity that I didn't have for the product before, and that's success measured. If a campaign can move a consumer to take action and become emotionally involved with the brand, then that is a successful campaign well strategically played out.

W+K campaign Smell like a man, man: http://www.wk.com/campaign/questions

W+K is known for taken chances where other agencies won't and for being fearless with it's approach, Dan Wieden and David Kennedy are doing something right with their shop, based out of Portland OR. What's also so fascinating with this shop is that W+K is not part of a big global network, they are independently owned. I whole heartily agree with their philosophy of embracing failure in order to learn and grown within your respective career paths. And it seems that this philosophy is working to the T. I really look up to this shop for it's work, creativity and culture.

And look forward to one day walking through there door to embracing failure and welcoming optimism.

Busting up brands and building them back up.

In this fast, crazy and intense industry (advertising/media) it's very easy to get "lost in the sauce" as I like to put it. Shops have a monumental task of distinguishing themselves as an individual entity apart from others. Not only do these shops specialize in brand consulting, innovation and communication; but they also owe it to themselves to build upon there own brand. What I envisioned for this blog was to look at all aspects of the business i.e., media, print, TV, social networking, public relations, marketing and new emerging technology.

All of these elements mentioned could not be produced without a shop(s) creating them. Each one of these agencies have a feel onto themselves; different cultures and philosophy's. And I am very intrigued buy what each of them provide for their clients, employees and client's customers alike. In this entry I would like to speak of a shop based out of London, which has offices in New York and Dubai; the shop I speak of is Wolff Olins.

Wolff Olins founded in 1965 is a part of the Omnicom Group; known for pushing boundaries and busting categories. The founders Michael Wolff and Wally Olins share an interesting belief on the work created by the shop "ambitious for clients, and optimistic for the world" is what they believe. As of now WO boast an employee number of about 150, each carrying on the tradition, or revolution for a lack of a better word. Insisting on creating innovative approaches to campaigns.

Some client's listed for this agency includes; GE, Sony, Starbucks, PepsiCO Planet Launch, Unilever and even the New York City brand just to name a few. Past clientele reads like a history book; BOC (1967), Apple Records (1968), Bovis (1971) and Volkswagen (1978). WO has been charged for creating the London Olympic brand for 2012, criticized for the brands design. To the point of the UK being in a uproar, for calling the branded design a waste of money.

The way I see it: Wolff Olins stands strong behind a great message. Continue to reinvent yourself never become complacent, this can mean a great many things if you look at it in a broad sense, strategically speaking, career wise or just growing as a person. As far as the London Olympics 2012 campaign is concerned. I feel they did a wonderful job of creating a buzz. You might find yourself hating the design and what it stands for or loving it. Either way people are gossiping about it, so that to me is an accomplished goal. I for one cannot wait to see what other goodies they have in store for consumers, I am convinced it will sure to be inventively controversial.

Do opposites really attract?

Welcome to the third installment of S.I.U.Y.A. I thought to touch upon two campaigns that are extreme opposites of each other. You cannot have good without bad; yin without yang, life requires balance right? So the question still remains do opposites attract?

The first campaign we are going to look at is for the brand Unilever and there product Axe/Lynx the male body spray. Here we have the campaign appropriately named "Ideal Woman" I will get to the reason why I feel this campaign is perfectly titled. At least we know just from the headline that this is every guys dream right?, well this campaign spot was composed from the creative’s at BBH London. The entire 40 second spot was produced in first person perspective, this direction engages the viewer to feel as if they are part of the campaign. Which can be credited to Director Paul Goldman. The shop (bbh London) managed to cast 9-10 very sensual/sexy women to fulfill their vision. You know the saying sex sells! And I know it's worthless to mention without an image to bring home the point, but come on guys let's try to stay focused on the topic at hand.

Art Director Rosie Arnold really planned a great visual here. The spot opens with random women speaking into the camera lens one even shouting; depending on the situation. This gives off a feeling as though they are conversing or yelling at you; creating great consumer engagement right from the beginning. The shops very own Shawn Preston (copy writer) wrote some really interesting topics, having to do with different scenarios. These topic range anywhere between comic books, football, cheating, hooking up, dirty laundry & a threesome! Well aren't we a lucky camper!

In the above mentioned scenarios these men pretty much get away with anything and everything. Like I said every guys dream in a perfect world!

Ideal Woman spot http://www.luerzersarchive.us/weekly/2010-23/classicspot.asp

Ok so if that last spot was our yin then this has to be our yang. First I must say this campaign really engages the viewer, but what really sells this advertisement is this spot leaves a lasting impression, which engages the viewer to piece it together. BETC Euro RSCG, Paris is a subsidiary of Havas Worldwide a French based holding company. Created a wonderful campaign for the McDonald's brand, yes you read correctly I will say it again McDonald's! Nicely titled "Father/Son" art director Benjamin Le Breton envisioned a decent set up. Which opens on a teen aged boy sitting at a table next to a window; looking at a class picture and seems to be lost in thought memorizing something pleasant. He then receives a phone call from what seems to be a love interest of his, he cancels the call before his father can return in time to see what he was doing.

The father then ask his son “What are you looking at" in this particular moment the boy then hands over the class photo. Then the father goes into a rant about, how they looked so much alike at that age and so on. I would like to tell you the rest but I don't want to ruin the end for you. This campaign I felt was strategically well placed together. RSCG creatively copy written an appropriate tag line "come as you are", no not the Nirvana song silly but a very strong statement to say the least!

Father/Son spot http://www.luerzersarchive.us/weekly/2010-23/spotoftheweek.asp

The way I see it: both of these campaigns are on extreme opposites of the spectrum; just in the pictures alone we can see these differences, but they do have commonalities in place. When we think of marketing; our first primary goal/question should be, who are we targeting? And what are we looking to achieve? Once those are in place then ideas/creative processes start to take on a life of its own. Here are two campaigns one targeted towards heterosexual men and women, kind of on the hyper masculine side. And the other a very controversial campaign spot based in France. In these times it's important to deliver a comprehensible message; your message needs to transcend across the board to all communities; if your looking to generate the most sales for your client.

Sure these two campaigns have very different messages but they both deliver precise targeting strategies. On one end you have a product (Axe/Lynx) implying to their male consumers that, if you use their products you will have every woman at your beckoning call. While the other gives out a message of come use our services (buy our food) we do not discriminate, kind of like a good friend that puts his arm around you and says don't worry I will take good care of you. Both of these brands have generated high revenue, Axe at 39.642 (48.540 usd) billion Euros annually, and McDonald's made a first quarter statement of 6 million just in the US alone! If you look at these figures we do answer the question previously asked, opposites do attract indeed!

Iphone4 a hit out of the ballpark?

So it we seems as though Steve Jobs has done it again! Yesterday I received an email announcing the release of Apple's iPhone4, which promises to raise the bar when it comes to smart phones; the slogan for this campaign is,"This changes everything.Again.". Now upon first glance I quickly realized that this phone was plastered all over the news a couple of months ago. The story at the time was someone had access to a apple prototype; and somehow I assume in a drunk stupor left the prototype at a local bar which in turn created quite a stir.

New features of the iPhone4 include HD video recording that operates in low-lighted situations; full editing capabilities and of course designed for multi touch. The new feature is accompanied by iMovie an app that will be available for purchase in the app store. I'm sure everyone at some point thought to themselves when will we be able to speak to one another and see the person on the other end of the line (like some kind of star trek gizmo). Well my friends that time is now! Coming to the stage is Facetime; a cool Wi-Fi feature. This will change the game for mobile communications, I guess Steve is keeping his word, now you will be able to talk literally face to face with anyone possessing a iPhone4. The way this works is you'd make a call once connected you can then send an invite; when accepted you will be able to have a video conference. How cool is that?!

The iPhone4 is now equipped with two camera lenses on either side, this allows the two parties conversing to view each other. And all of this with just a quick tap of the screen. Next on the agenda is Retina Display; apple is boasting this will be the highest resolution of phone screens out there. No more spotty screen displays when it comes to pixels, only crisp clean image's no matter how big or small. Apple's engineers created a way to condense four times the pixel display into 3.5 inches. Talk about innovation!

All of this without sacrificing the sleek design we have become accustomed to. No one wants to walk around with a bulky phone bulging out of their pocket. So that was important for apple not to change those dynamics. Here's how I see things apple is a revolutionary giant when talking tech, the last version was great (iPhone 3GS) when first released but iPhone4 is just spectacular, and on a whole new playing field! In my opinion apple needed this is a big way when it comes to the "war of smart phones". At this very moment we are smack in the middle of a mobile/tech war, and to me the front runners in this so called war just happen to be two giant brands; apple (iPhone4) and google (Droid).

Google has been slowly creeping up on apple with the droid, but with this release google will have to go back to the drawing board and innovate something absolutely unheard of. The tech industry is going to keep close watch to see what answer google will have for apple, will they just follow suit or come up with something totally out of the box? These are very interesting times for us all, because we are witnessing the very soul of true creative. Only time will tell how this will end; one thing for certain though there is always a victor and the defeated. Right now apple has google on the ropes and is going for the KO!

My introduction to the world of advertising.

Hello,

First let me start by thanking you in visiting my blog. I'm fairly new to this blogging stuff, so please bear with me as I am quite confident I will become better at this in due time. Well, onto what this blog will be about and my hopes for it. Oh one moment where are my manners. First and foremost allow me to introduce myself. I am born and raised in New York and have lived here all my life thus far; as you can imagine any child living in such a big diverse city as NY tends to give you an advantage in the game of life. Children living in environments such as these tend to learn at an accelerated rate, making you mature earlier in life. I've also done a good amount of traveling around Europe, Japan, Canada and the U.S. while touring in a heavy metal band, and we did quite well for ourselves I might add. Seeing all of these beautiful distant far off places and different cultures tend to make one grow up fast as well.

But getting back the topic I continue to live in this wonderful city that's so full of life! I grew up in the Bronx; an outer borough of NYC, went to school there (Alfred E. Smith H.S.) and studied architecture as a major; being that it's the closet subject to art offered there. After graduating I ended up working in one of the biggest ad shops (BBDO, NY) learnt some great things there and meet some amazing people along the way. At the time bbdo was in the hands of Phil Dusenbury, with him holding the reigns bbdo included clients such as Pepsi, Gillette and M&M's among a slue of other big name brands.

Once I left bbdo an opportunity presented itself in the form of Bozell Jacobs (now just called bozell) located in the flatiron district. That was another great shop in itself. Tom Bernardin was the CEO at the time; and bozell worked on such campaigns as First National Bank, Catholic Charities of Omaha and Verizon to name a few. Even though I was not a creative in the sense of the word when it comes to advertising in both shops; what I did walked away with was priceless! I learned among a great many things to, always meet your deadlines, stay vigilant, appreciate the values of working as a team and last but not least is to work hard and play hard!

Bozell merged with another organization and the New York office closed it's doors not so long after my leave. Since then I have been out of the ad world for quite some time, and made a great decision to pursue my BFA in advertising/media. That brings me to one of the main reasons for creating this blog; as I aspire to re-enter this glorious world of ours it only makes sense to stay on top of all the new happenings. So my first goal and promise to you is that I will do my best to reiterate all that is going on in this extremely fast paced and exciting profession from my point of view; while at the same time keeping it fresh, fun and informative.

Another goal would be to possibly inspire others who might be thinking of getting into a career in advertising, but just didn't take the leap forward. If one person is moved by what I have to say then I did my job. So with that said I hope you enjoy what I have to contribute. And by all means please feel free to leave comments, this blog is just as much yours as it is mine! Get comfortable grab some chips and stay for awhile, welcome to Shove it up your Ad!

Warm regards,